For the Lafayette College LIVE CONNECTED LEAD CHANGE campaign, storyshop developed a suite of videos: a campaign overview, a financial aid appeal, and six student/faculty profiles that showcase the Lafayette experience.

The campaign "Anthem" features students and faculty who express the goal of making a Lafayette education open to all; the profile series expresses the role of dedicated faculty and the opportunity for students for deep experience beyond the classroom.

storyshop collaborated with SteegeThomson Communications who provided strategic consulting and overall campaign design and communications.