CLIENT WORK / PENN STATE - "FOR THE FUTURE: THE CAMPAIGN FOR PENN STATE STUDENTS"

storyshop worked in partnership with Penn State’s Office of Development Communications and the Penn State School of Theatre Arts to provide the stories of how philanthropy changes the lives of students and faculty. storyshop produced seven short stories integrated into an evening of entertainment to thank donors and campaign volunteers. Each story focuses on a campaign goal. We also took the same video assets and developed an eighteen-minute video used initially at an event to thank campaign volunteers. The work is built from real-person mini-portraits of twelve students and five faculty.

A Quote From Our Client

“storyshop’s principals have been important partners to Penn State’s Office of University Development for over a decade, and we turned to them again recently as we prepared to celebrate the success of a $2 billion fundraising campaign. The storyshop team understands how to tell both a human story and an institutional one. The videos that they produced were extraordinarily powerful statements of impact, ones which created a deep emotional connection with our supporters."
Rodney P. Kirsch
Senior Vice President for Development and Alumni Relations
The Pennsylvania State University